My Opinion on Content 1 min read

My Opinion on Content

By Gabriele Asaro

I want to talk about content. Not just any content, but the good stuff. The kind that makes people want to read more.

Let's chat about quantity. Having lots of content is important. It's like telling search engines, "Hey, I know my stuff!" But it can't just be any old content. It needs to be good too.

Think of it like this: imagine you're at a buffet. You want lots of food, but you also want it to taste great. That's what we're aiming for with content.

Now, let's talk about being human. With all this AI stuff floating around, people are hungry for real experiences. They want to hear from actual humans. It's like when you're talking to a friend versus talking to a robot. Which one feels better? The friend, right?

If someone reads your content and thinks, "This sounds like an AI wrote it," that's bad news. It's like finding out your best friend is actually a very convincing puppet. Not cool. The perception of the quality of your brand will decrease dramatically.

So, how do we fix this? Simple. Be you. Share your real experiences. Tell your stories. Make mistakes (not on purpose, but you know what I mean). People connect with that.

Take a look at this article I wrote:

You don't need to know the topic. But you can tell from the writing style that this is not a typical boring blog article of the "How to fix..." type with H2s, H3s etc. But it actually provides very specific solutions that actually work in a straightforward way. (And yes, it ranks!)

Let's talk about being unique. Every time you write something, try to add some new/unique info. Something people can't find anywhere else. It's like being the only person who knows a secret recipe. People will keep coming back to you for that special ingredient.

Remember, if people can find the same stuff everywhere, why would they come to you? Be the site that offers something extra and remarkable.

To sum it up: Write a lot, make it good, be human, and offer something unique. Do this, and you'll be on your way to creating content that people actually want to read.